We have compiled a list of top app designers in the United States, which will help you make an informed decision.

• Zazz.io

   Zazz is a team of creative designers and developers building great digital products in Seattle and San Francisco. Our collective experience in the technology industry includes Mobile app development, custom Android app development, IOT application development, Blockchain development with a design first approach to product development.

• AppStudio

   AppStudio is a full-service Mobile App Development Company offering services in Native iOS Development (Swift 3.0), Native Android Development (Java), React Native Development. They have collaborated with Fortune 500 companies, Startups and Mid Sized firms across a spectrum of industries, ranging from Health Care & Finance to On-Demand App Development Services, to create Mobile apps that are actively being used by Millions of users across the globe.

• TechAhead

   TechAhead is a global leader in Mobile Platforms that is trusted by Fortune 500 companies to Startups. Founded in 2009, we are a 150 people company having a decade long proven track record in engineering innovative, robust, and scalable apps at speed.

• Zco

   Zco Corporation is a trusted custom software development vendor that has built its reputation for excellence over nearly three decades. We've created robust software solutions for entrepreneurs, startups, and Fortune 500 companies alike. We offer our clients access to one of the largest teams of engineers, artists, designers, and project managers in the industry.  

• Five

   Five is a mobile design, development, and growth marketing agency building award-winning digital products that generate returns for our clients. Major brands trust us with their core mobile products and strategies, including Rosetta Stone, Marriott International, Crestron, AccuWeather, Penguin Random House, Napster, and Choice Hotels.

• Blue Label Labs

   Blue Label Labs is a 64-person digital product development agency based in New York City with offices in Seattle and San Francisco. Over at the past 10 years, we have built and transformed over 300 businesses through strategy, design and development. Our client ranges from startup entrepreneurs to Fortune 500s. We’re in the business of building the right product, not just any product. The right product is built by bringing together the expertise of the client, our own Product knowledge, and iterative customer feedback.

• Cubix

   We are excited to see you on our profile. Cubix is a leading mobile app, games and enterprise software development company! – expert in development, customization and integration of complex enterprise-level solutions, business intelligence analytics, advanced web and mobile solutions. With over 10 years of experience, we have worked for clients that include individuals, startups and organizations

• Hyperlink InfoSystem

   Hyperlink Infosystem, an ISO 9001:2008 certified organization, is a renowned IT Software Solutions provider based in Ahmedabad, India. Established in 2011, Hyperlink InfoSystem, with it's dedicated and skilled team of professionals has able to create dynamic and cost effective solutions for it's clients that are based all over the USA, UK, Japan, Canada and other parts of the World. We believe in delivering services without compromising on time or quality.

• Rightpoint

   Rightpoint is an independent customer experience agency with technology at its core. We create impactful digital experiences driven by insight, strategy, design, and technology to help clients succeed at the speed of innovation. With the recent integration of Raizlabs, Rightpoint now offers a deep foundation in designing and delivering mobile apps with thoughtful, technological solutions that strengthen how companies meet customer expectations in today’s mobile-first world. Rightpoint serves more than 250 Fortune 1,000 companies, has been named one of Crain's 50 Fastest Growing Companies in Chicago for four consecutive years and has 450 employees across 10 offices. For more information, visit rightpoint.com.

• WillowTree®

   WillowTree® is an industry-leading mobile and digital product agency. Since 2007, our team of award-winning mobile strategists, UX/UI designers, and software engineers have delivered over 1000 mobile and digital solutions to the world's leading enterprise and consumer-facing companies, including: 21st Century Fox, Regal Cinemas, Synchrony Financial, National Geographic, and Wyndham Hotels & Resorts.

Design of a Mobile App

The design of a mobile application is as essential as the design of a website. In these cases, the first impression is quite powerful, so you must make sure to create a mobile application that has a great design, not only aesthetically, but also that the brand and users are taken into consideration. There should be some peculiarity among the official website of the brand and the related mobile app. This is part of establishing a brand identity and allowing the user to quickly associate that application with the brand.

Apart from the aesthetics of the application, you must ensure that the user experience is also optimal. The level of functionality of the application also helps determine if the user experience of the mobile application can be optimal.

Trends and Current Patterns

Certainly, the current Interfaces have nothing to do with the visualization of content for Apps from a few years ago, basically, the concepts of Scheumorphism and the current Flat Design are contrasted. We must take into account the Design Style Guides of each mobile device to start the design of a Mobile Interface since each native operating system (iOS, Android, Windows Mobile …) has a GUI (Guide User Interface) that is the base template on which the App is built.

At the moment the stylistic tendency of the Interfaces is called ” Flat Design ” that is to say the opposite, the flat design, resorting to colors and simple forms that give the appearance of minimalist and clean and that is working very well to simplify and highlight only at first sight Calls to action.

There is also a tendency at the level of conceptualization to simplify the actions on the screens, something simple, simple but enormously useful is pursued. This is the key, the challenge and the complexity of building an optimal navigation structure.

Difference between UI and UX

The user experience design is the initial step to determine the interaction of the app’s functionalities with the users. It is composed of several stages of development, the first being the identification of the needs of our users. What does the app contribute? Does it satisfy the real needs of the consumer? What feature will motivate users to download and use the application? What is the type of target user and what habits do you have? After determining the basic characteristics, the user experience design must establish the interaction of the users with the same features of the app. To do this, in the user experience design phase, a screen navigation map, also called a flow chart, must be created, which will provide a preview of the user’s interactions with the mobile application. Screen navigation should have a simple structure to understand for anyone since if it is very complicated it can create confusion among users. A good goal to achieve in the design of UX is that the resulting application is simple, agile, and intuitive to the user, regardless of the complexity involved inside.

On the other hand, the interface design is a more creative cycle and focusing on what happens inside the screen, as well as what the user perceives. That is why one of the most important points within this stage is the creation of the user interface of the mobile application. For its correct realization, all the elements with which the user is going to interact must be defined, as well as specifying how the visualization of the contents will be carried out. In this phase, you must always take into account the terminals for which the app will be available since the interface has to adapt correctly to the different screen resolutions, and not exceed the maximum hardware capacity of the devices on which it should work.

The United States is fortunate enough to have the best designers and developers. That is the reason it still stands out when it comes to mobile app development and design supremacy. This achievement was possible due to an immense amount of research and due to government policies. At the moment, the USA is called the king of mobile app development, and rightly so as there is no other country that shares the podium with the USA.

The post Top 10 App Designers in USA appeared first on Zazz.

In the display of a device, there are two common types of user interfaces:

• The command-line interface (CLI), which contains only text, and is mainly used by programmers;
• And the graphical user interface (GUI), to which I will apply. It includes images, windows, icons, menus, etc.

In this article, I will limit myself especially to the type of user interface responsible for visual perception: GUI.

The user interface or user interface design is a discipline to design user interfaces for machines and software, such as computers, appliances, mobile devices, and other electronic devices, with a focus on responsiveness and aesthetics, maximizing usability To foster good user experience. As part of UX, the design of the user interface focuses more on colors and typography. Simply put, the design of the user interface is usually a combination of:

• Visual design (appearance) and
• Interaction design (how it works).

As an example, the UX design focuses on where to place the button for the user to find it easily, while the user interface design will think about how to make this button look good so that the user wants to press it.

Why do we need a user interface?

The product must be visually attractive and beautiful. The UI design creates a common visual language and hierarchy that improves the way users get involved with your product. The user interface brings together concepts of Interaction Design, Visual Design and Information Architecture.

User interface elements include buttons, text fields, checkboxes, sliders, icons, labels, mailboxes, paging, etc.

User Interface Design Parts

An attractive user interface design cannot be developed without the use of all the techniques in the following fields:

1. Visual design

Convert the aesthetics of the product in general and compromise your audience with user-centered principles such as web-oriented design or conceptual art. The main objective of visual design is to mold and improve the UX with the help of illustrations, photographs, typefaces, spaces, designs, and colors. «Line, shape, negative space, texture»: it’s all about visual design. Learn more about it on the Interaction Design Foundation page on Visual Design.

2. Colors

Choosing the right colors for your project is very important due to mental associations with emotions and meanings. It is also important to follow the colors of the brand and use them wisely according to the design you want to create and the message you want to share.

3. Graphic design

Graphic design is responsible for combining images, typography or motion graphics to impress its customers. The graphic design aims to pursue pixel perfection. This is to ensure that the texts have perfect kerning and that the colors comply with the brand guidelines. Graphic design is a specialized discipline, and there is a certain level of craftsmanship and a set of specialized skills (such as typography and color theory) necessary to produce excellent images. It is often mixed with visual design.

4. Mockups

A mock-up is a full-scale scale or model of a design used for demonstration, design evaluation, promotion, and other purposes. The models were intended to show the final appearance of the design with visual details, such as colors and typography. Wireframes, models, and prototypes often mix but only represent the different stages of the design flow. A wireframe is a low-fidelity way of presenting a design, outlines structures and designs. Unlike a wired structure, a model looks more like a finished product or prototype, but it is not interactive and cannot be clicked. The models are used to offer a range of options to structure screens in applications. Together with the designs, they help organize the content and make the user interface understandable.

5. Typography

Typography is a driving force in all forms of communication art. This is the art and science of font style, appearance and structure, which aims to give readers an aesthetic and easy-to-read copy. Typography helps to add a printing power to your messages in a screen or print-based project. A good typeface should:

• Work well in various sizes;
• Have easily distinguishable letter shapes;
• Have a recognizable hierarchy for a better perception.

Besides, today, the design of the user interface depends largely on the movement design that creates instantaneous user feedback crucial to any user interface. Animations, visual effects, and screen transitions have a tremendous impact on how first-time users will get involved with the application.

Types of user interface software prototypes

As I mentioned before, the prototypes are different from wireframes and models. Previously I added prototypes to the UX design, but to the extent that they are generally used for users to test the product, the prototypes must be high-fidelity, interactive, and fit as closely as possible to the end-user interface. That is why in the next part I will talk about user interface prototypes.

Prototypes simulate the interaction between the user and the interface in the most realistic way possible. There are 5 common types of user interface software prototypes:

Paper prototyping (sketches)

Drawing in the prototyping process to record the main ideas (usually on paper), it is limited to the generation of ideas and communication with the design team.

Prototyping low fidelity

The low fidelity prototypes are approximate representations of concepts that help validate these concepts early on in the design process. Simply put, this is a rough presentation of our ideas. Design teams often use low-fidelity prototypes to emphasize interactions and thoughts.

Rapid prototyping

Rapid prototyping is a medium-fidelity technique based on user research. Rapid prototyping helps the designer think about what must be done to achieve the ultimate goal. Go through a series of quick iterations and feedback sessions that could solve the problem. The main thing about rapid prototyping that makes it very fast is the use of a wide range of applications, different digital prototypes, and user research tools.

Creation of high-fidelity prototypes

Unlike the creation of low-fidelity prototypes, the creation of high-fidelity prototypes requires more time, skills, and specialized resources. A high-fidelity prototype is an interactive computer-based representation of the design that looks more like the final version in terms of details and functionality. It usually presents usability and realism all in one.

HTML prototyping

The HTML prototype is a prototype developed using HTML. It can be seen in the browser. It has no stylistic options and has a minimal appearance, but the HTML prototype can go to the coding stage much faster than other prototypes because it has already been partially written in code.

Each type of prototyping has its list of digital tools that best adapt to the process. Keynote slides from Google and Adobe to InVision and XD…

Principles of user interface design

When creating a user interface prototype, a good designer follows the following 6 user interface design principles (according to Larry LeRoy Constantine):

1. Structure.

He refers to the general architecture of the user interface and says that the models must be clear, consistent, and recognizable and must contain related, separate, unrelated elements, and make similar objects resemble each other.

2. Simplicity.

The design should facilitate simple and common tasks, communicate clearly and simply in the user’s language. Shortcuts should be significantly related to longer procedures.

3. Visibility.

There is no redundant information and strange alternatives. The design must make all the options and materials necessary for a given task visible without distraction.

4. Feedback.

Users must be informed and understand all relevant actions, changes in status or condition, errors or exceptions in a clear, concise and familiar manner.

5. Tolerance.

The design must be flexible to reduce errors and misuse by allowing undo and redo.

6. Reusing.

The design must reuse internal and external components and behaviors, maintaining consistency with the purpose rather than arbitrary coherence.

User Interface Techniques

We will talk about how to comply with all the main user interface design principles mentioned above. To do this, designers use some simple but beneficial user interface techniques.

First, a user interface technique (interaction technique or input technique) is a combination of hardware and software elements that provide a way for users to perform a single task. For example, click on a button, press a key, make a mouse gesture or pronounce a voice command.

In the design of the user interface, there are dozens of different effective techniques that help the user to perform the task. I would like to name the most famous user interface techniques.

• Interaction styles such as filling in forms or menu selection, etc.
• Interaction design patterns represent a way to describe solutions to common usability or accessibility problems in a specific context. In other words, this is a formal way of documenting a solution to a common design problem.
• Organizational structures and schemes

1. The hierarchical structure is based on the brain’s ability to distinguish objects based on their physical differences, such as size, color, contrast, alignment, etc.
2. A sequential structure where users follow the special route completing the tasks one by one.
3. Matrix structure when users can choose the navigation mode by themselves in alphabetical, chronological order, by topic (grouping of specific themes or genres) or by user groups (a type of audience).

• Content organization models

1. Single page model.
2. A flat model where all pages are equal and are located at the same level of navigation.
3. The index model allows users to access pages through the list of pages that is available on each page.
4. The strict hierarchy model offers users only one way to access subpages, from the main page.
5. The coexisting hierarchy model provides users with various ways to access the content but guides them through a certain path to take the expected actions.
6. The Daisy model intended to guide users to the home page each time they perform a task.

• Visualization technique that emphasizes the output and aims to organize and structure numerical and non-numerical data in a convenient and clear, visually attractive way.
• Research and innovation. Some examples:

1. interactive layers;
2. Custom artwork;
3. Split screens;
4. Bold typeface;
5. User interface without buttons;
6. Animations;
7. Vibrant and bold colors;
8. Photo content

There are more examples, but most of them can be classified into the previous groups.

User interface design process

There are several phases and processes in the design of the user interface that I can name. These are some of the most viable:

Collection of functionality requirements.

This step covers the assembly of a list of the functionalities required to achieve the project objectives and the potential needs of the users. Usually, this stage begins right after the discovery session with the client.

User and task analysis.

This is the study on how potential users will perform the tasks that the design must support. This stage is related to the research of users that we do as part of the UX design process.

Information architecture (IA).

This process covers the development of the process and the information flow of the system. During this phase, we chose the UI interaction style, the design pattern, and the visualization technique. Many of the UI design techniques I described above were formed during the Information Architecture stage.

Prototyping.

This stage covers the development of prototypes, wireframes, models, paper prototypes or simple interactive screens.

Usability inspection.

The usability inspection can be used to evaluate prototypes or specifications for the system, which generally cannot be tested on users. The usability inspection methods are a cognitive path, a heuristic evaluation, and a pluralistic path.

Usability tests.

The user interface design tests allow us to understand the reception of the design from the viewer’s point of view. Typically, during usability tests, users are asked to complete tasks to see where they encounter problems and experience confusion.

Graphic user interface design (GUI).

This is a real aspect of the graphic user interface design. At this point, by using typography, photography, and animation, we build visual communication and problem-solving methods.

Software maintenance.

Occasional maintenance goes after implementation to correct software errors, change features or completely update the system.

The post Understanding the Value of UI Design for Mobile Apps appeared first on Zazz.

As you can imagine, much of this process is achieved through an intuitive and easy-to-use interface. Interface optimization is becoming a standard, more and more people are interested in this topic because it is a basic requirement in a successful application.

Due to the great competition that exists in the mobile application market, you must offer not only a great user interface but also offer a solution to a problem. You should study your competition, verify what functions they offer and which are liked by users, as well as understand the needs of your target audience. The success of your application depends not only on the interface but on the idea behind the application.

From the first use, you must show everything that your application has to offer and highlight the characteristics of it so that the user sees for himself how useful they are.

How to improve the first user experience in mobile applications?

A good starting point to improve this process is to interview the recurring users of your application. That is, those who have downloaded the application and use it often. Ideally, the first user experience in a mobile application highlights the best features of your application to convert eventual users into active users. You must be very clear about who your users are and what they need, that way you can offer them an application that is suitable for them.

Although there is no magic formula for a successful process because much depends on the type of application you create as well as your target audience, however, there are certain actions that could be effective to achieve it. We mention them below:

Interactive tutorials

The guides can be beneficial and even essential for the user to know how to access some of the application’s functions. However, although it may be considered necessary, the user may not want to see it and decide to explore the application on their own. This is a valid decision for the user, so you should not force him to review the tutorial to access the application. What you can do is remind him by notifications that the tutorial is available and you can see it whenever you want.

The essential thing about the tutorials is that they are quite interactive, the user should be shown the actions to be performed visually. Of course, using a supporting text is also valid, but much of the communication should be achieved visually.

You have to be quite careful when designing a tutorial because it must be clear and concise. Ideally, it should be able to complete in a few minutes.

Application use permission management

Asking the user for permission for the application to perform certain actions is usual in many applications. However, it must be done carefully and above all, at the right time. Usually, these notifications appear before we have taken action and interrupt the flow of use of the application. This interruption can cause a bad impression on the user and it can even be a nuisance for many users.

The application should only request permissions when it is necessary, for example when it requires certain device information to be able to continue or perform any specific action.

Keep Physical Restrictions in Mind

Mobile phones come in different shapes and sizes. Besides, you will have to take into account different operating systems, such as Android and iOS. When it comes to mobile UX design, you must present several design versions that fit the interface, navigation, and functionality of a device.

For instance, an iPhone has a single, multi-purpose toggle option. While on Android it offers multiple buttons for interaction. They require different approaches when designing and planning.

It is important to keep in mind the different screen sizes. This simply means that it must fit multiple screen sizes, which makes reading and browsing easy and possible. Furthermore, now a days there are variety of devices available having different screen to body ratio. Your app must handle the notch well and also the famous hole.

If you already have a website, it may seem acceptable to take everything from there and turn it into an application. Effortless, cheap and practical, right? This is the worst idea you can have for your business. Since the only thing, you will get is to lose credibility, followers, and money. This brings us to our next principle: to become the audience.

Put Yourself in the Place of a User

One of the best practices is to see your work with the eyes of a user. I know it is inevitable to look at your work in a too positive light; however, it blinds you to the improvements and adjustments necessary to make.

If you want your project to shine with greater intensity, you must determine what you can do to make it. This may be possible by establishing your mind in the perspective of a potential visitor.

For example, your target audience is toy collectors. You must take into account their needs, motivators, preferences, and behavior. With these factors in mind, you can navigate through your project and possibly gain knowledge about what you do right or wrong.

At all times you should be able to answer these questions in affirmation:

• Does it perform the function originally as it was intended?
• Is it useful for the target audience?
• Will, it boosts the name and reputation of the brand?

If you are willing to get more information and accurate results, you can have a small group of tests. It would be ideal to gather people who can benefit from the application. They can give you useful comments and opinions.

Access without registration forms

The simplicity of the registration forms is an essential factor to be able to capture users. Many applications have forgotten the registration form and users only need to download the application to use it.

Consider deleting the registration form if it is not necessary for the use of your application. On the other hand, if you need the user to register to continue, then you can choose to offer the registration via Facebook or Twitter. This is one of the most popular options in applications because for the user it is a simple and fast process. Forgets to fill in fields such as names and surnames, username, telephone, etc. Just put your Facebook account, your password and go. In a matter of seconds, I am already registered. Not only is it a quick process, but it prevents the user from accumulating usernames and passwords for each application he uses on his mobile device.

Notifications and non-intrusive alerts

It is much more common for social media applications to submit notifications as they inform you every time someone has commented on a publication of yours. They are not, however, the only sort of apps with notifications. Many games also tell the customer when a fresh unique rank has been acquired for a different season or when they have already regained energy or lives.

Notifications are the way the user remembers our application. However, they should not be irritating and should offer clear usability for the users. That is, they should offer information that the user is interested in. For example, if the application sends an update reminder it should be sent at considerable time intervals, say every 3 or 5 days. A notification that could be considered intrusive is one that is sent every hour and offers you the same information. This type of notification could be a nuisance to the user, so you should be careful when deciding what type of notifications your application will offer.

Know Your Colors

Colors play a vital role in the design. Not only is it intended to bring life to the application or website, but it also determines the tone, mood, and message it conveys. If the business is related in the food industry, what do you think is the best color to use?

According to the psychology of color, red is the most powerful option that can increase your sales. Check out McDonald’s, KFC, Pizza Hut and Coca-Cola. One thing they have in common is that they use red as the color of their brand.

There is only one reason why these brands chose the same strategy: it is effective. It is known that this color stimulates a person’s appetite and stimulates taste buds. When combined with other suitable colors, it can intensify the brand message. Research your color and what you can do in the design. Make sure you follow the path to achieve your goals.

Take Note of Gestures

You should keep in mind that buttons are not the only interaction. You must take into account the user experience they have in the gestures, this will help you know the best way to interact with them in the actions you want to carry out in your mobile application. Some of the most commonly used gestures include pinching, double-tapping, scrolling, and sliding.

For example: in the previous versions of the Instagram application, it was not possible to zoom in the images. This action is usually the result of a pinch, which is the common gesture to zoom in / out. Users felt limited in their actions, which means they were not getting the best mobile user experience. Fortunately, in their most recent updates, they addressed the problem.

It is also important to take note of the different gestures used on different platforms. A gesture that could work on an Android phone may not work on an iPhone.

You may want to add some animations every time a gesture is made. For example, pulling down has become a universal gesture to update an application. Make it exciting by adding something you can play with the eyes of your visitors while they wait. Some applications use the circular charge indicator, but you can always add your flavor. Keep it unique, simple and a little subtle.

Hands Interactions

If you don’t have your phone, pick it up now and open an application that you use regularly. Look at your fingers and where they usually land or interact.

Are they easy to reach and press? If not, does it cause tension in your fingers and/or wrists?

When designing an application, do not forget to consider the physical comfort of users in these things the user experience resides. If you notice that the button locations or content may cause the slightest discomfort, it would be better to redesign. Users tend to stop supporting the application when it is too difficult to navigate.

Another thing you should consider is to include the size of its buttons, content display area, text boxes and more. For this, you should keep in mind that people also have various screen sizes and several finger sizes.

Do not design the interface based solely on the size of your fingers and the size of your screen. The user experience carried out by some should not work for others. If you want to be sure, you can gather people with different characteristics to try it.

In conclusion…

The first user experience in mobile applications is essential to ensure that your visitors become active users and in this article, we have reviewed some of the interactions you should take into account to improve this user experience. However, this not all. The essential thing is to understand your target audience, understand their needs and know how to respond to them through the functions and characteristics of your application.

The post Convert Visitors into Active Users by Improving App’s User Experience appeared first on Zazz.

Currently, due to the growth of social networks, e-commerce and the use of mobile devices, many business owners are focusing their efforts on the user experience. However, few mention the customer experience.

What? Are not they the same? No, these concepts are related but they are not the same. Both have the objective of satisfying in the best way the customer’s need to make them return and speak well of the service or product.

What Is The User Experience?

The user experience or UX is a relatively new concept. It refers to the experience that people receive when interacting with a product or service, which for the purposes of e-commerce stores can be a website, application, etc.

The design of the interface, navigation, ease of learning, design, etc., combine to create a positive or negative user experience. This is an important part of the construction of a website, so it is one of the aspects that every web designer should have in mind.

To know if you are providing a good user experience there are some key indicators that you can analyze such as the abandonment rate, browsing time, error rate, among others.

Also Read: How much does a chatbot cost?

What Is The Customer Experience?

The customer experience is a more general concept, it is about the experiences that the customer receives from all the channels of the brand and the way in which he feels with them. In other words, it refers to the sum of all the experiences that the client has with a brand.

The general objective of the customer experience is to align business strategies to have satisfied customers.

So that the customer experience can be measured in: how the customer perceives, in general, his experience with the brand, the possibility of continuing to buy and the possibility of speaking positively about the brand with other people.

Some elements that create the customer experience are:

Customer service

• Advertising
• Sales process
• Product delivery
• Branding
• UX

Therefore, the customer experience covers all the interactions that the customer has with a brand. Instead, the user experience deals with the interaction that people have with the product, in the case of eCommerce, refers to the experience that the customer has when interacting with the website or application. This means that the user experience is part of something more general: the customer experience.

What are the differences?

In the client sphere, there are a lot of buzzwords tossed around but two of the main ones apply to consumer and user interactions. While CX and UX are different and special, for a business to succeed, they must work together.

User experience discusses the engagement of consumers with a product, website, or app. It is measured in areas such as the rate of abandonment, the rate of error, and clicks to completion. Essentially, whether it’s hard to use or use a product or technology, it has a bad user experience.

On the other hand, customer service focuses on the general experience a client has with a company. In the clouds, it appears to exist higher and can require a sequence of interactions. It is calculated by the net score of promoters, customer loyalty and satisfaction of customers.

Without each other, both customer service and user experience are incredibly critical and can’t really exist and succeed.

CX has a greater scope: It is an umbrella concept that covers all channels and all products within the same brand, and how the user feels about them.

UX is the customer/user experience with a specific product, such as a website, application or software, it is only part of the big picture of CX. The goal of UX designers, then, is to make sure that the brand designs products that solve the right problem efficiently and pleasantly.

CX must align the commercial strategies with the general experience of the real client, taking into account the happiness of the client.

Bad UX Example And Good CX

Buy an application on the phone and use it (UX), find the interface confusing and cannot even find the function you want.

In the helpline, you are answered how to access the function you want and give you a discount. The interface of the application was confusing and poorly orchestrated, however, his experience with the other aspects of the application brand, customer service, and the subsequent discount, was excellent.

Example Good UX And Bad CX

He wants to buy plane tickets. The airline application has a self-explanatory interface, clear navigation and fast loading time, which allows you to find and book the flight in less than 10 minutes. (UX)

At the airport, however, he encounters poor service, which ultimately damaged the CX in general. For satisfied customers, you need consistency between UX and CX. Clients interpret all events as the general experience of the brand.

Also Read: Where To Find App Developers?

Example: The Difference Between User Experience And Customer Experience

To understand a little more about its importance and how it can help you have satisfied customers, let’s look at some examples.

Experience With Airlines

Let’s see an example that involves an online process and part offline: travel by plane. With the internet, it is easier for the user to compare prices and times to choose the one that best suits their needs. Today more and more people do it this way, according to Google    8 out of 10 people resort to intern to plan their trip.

The airlines have always strived to provide an excellent customer experience. However, now more than ever they must compete to offer a better user experience because their website or application is one of the first contacts the customer has with the brand. Let’s see the difference between two Canadian airlines, Air Creebec and Air Inuit; which are directed to a similar market segment.

Let’s Start By Analyzing The User Experience When Making The Purchase:

Both have simple sites adapted to mobiles and also feature an app that enables users to consult and make reservations easily. However, Air Creebec seems to be doing a better job regarding the user experience.

When starting the reservation and payment process at Air Inuit, they automatically add several amounts to increase the value of the order. For a user, this is uncomfortable, because when you start the search there is a price and when you get to the payment section the price increases more than half. This causes the user to waste time eliminating those hidden charges of “additional benefits “that he does not want.

In contrast, the other airline has a “clean rate”, do not add hidden charges to increase the value of the price. This makes the user have a better shopping experience. To increase the value of the order, Air Creebec has created an email marketing campaign in which days before the flight reminders are sent with calls to action to add extra benefits.

What happens in the experience at the airport? Registration is always chaos, which is why the check-in online is a great relief (especially for people who travel light), with this the travelers avoid the long lines and go directly to the boarding room.

So it has become evident that by paying attention to user experience, one can enhance the customer experience.

Some UX Techniques That Improve CX:

Do not bury a customer helpline in a place that is hard to find. Communication with your user should be as open and easy as possible.

Remember to give feedback that your comments are being implemented, or at least have been read.

A multi-device experience is always a solid strategy, taking into account that 90% of users complete a single task on more than one device.

For an online store to work well it is not enough to have a nice design and good products for sale. Your customers have to trust you and have it easy to find the products and the way to the box.

Safety First

Online stores use sensitive information from their customers, such as the NIF, the personal address and the number of their credit card. Most users refuse to make purchases in e-commerce that does not convey confidence. The SSL security certificate protects, through data encryption, the personal information that the store manages.

If you still do not have it, the first thing you should do to improve the customer experience of your online store is to implement your SSL security certificate.

Load Speed

Internet users are very little patients when surfing the Internet. On average, they only wait two or three seconds for a page to be fully loaded. Unfortunately, electronic stores usually contain a lot of information that can hinder the speed of loading.

It is important that you optimize the images and videos of your online store so that they do not weigh too much. Besides, you can improve the speed by hiring a server that offers you dedicated hosting and enough bandwidth.

Simple Payment Process

The payment process is usually one of the most tedious moments of the purchase. They are among those that most influence negative customer experience. The highest bounce rate occurs at this critical step.

To reduce the abandonment of carts, it is convenient to facilitate the payment process to the maximum. Some of the strategies you can use are: reduce the number of steps by asking for the essential data, create registration forms with auto-save, use help texts in the form fields, as well as offer different methods of payment and shipping.

Navigability On All Devices

An online store full of distracting elements and huge texts of gaudy colors does not help at all in the customer experience. Bet on a simple design, with blank spaces and where the important elements stand out from the rest.

On the other hand, keep in mind that purchases made from your mobile phone grow by leaps and bounds. You should not wait to adapt your e-commerce to its use in smartphones and tablets. The usability of an online store does not only consist of having a responsive design. The most advisable thing is to have your app.

Complete Product Descriptions

Buying in an online store has the disadvantage that the only way to know the characteristics of a product is through the descriptions. So, a very important part of the user experience in e-commerce is to have full descriptions and zoomed photographs from different angles.

Do not settle for copying the texts of your provider, they may not be sufficiently explanatory. Also, you run the risk of Google penalizing you considering that you have duplicate content.

The most advisable is to write original descriptions and with great detail. The product sheets should contain persuasive and relevant information: explain what benefits your customer will have with that product and specify the materials, dimensions, usage tips, etc.

Clear Calls To Action

Calls to action or CTA (call to action) must be placed in clearly visible places and framed by a button. In addition, the explanatory text should clarify where the user will be directed when he clicks. In this way guides the customer through the purchase process without confusion.

Conveniently, the steps that your client gives are few and clear. Besides, the user experience in your e-commerce will be even better if you can go back and advance on the way to the box without starting the payment process from scratch. Imagine that you are in the supermarket and you have to empty the shopping cart because you have forgotten a product … In your online store, customers should be able to make changes or inquiries without complications. In case you need any solution regarding UI/UX experience, Contact Us.

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