HTTP / 2 is the latest update to the HTTP protocol by IETF. This protocol is the successor to HTTP / 1.1, which was created in 1999. HTTP / 2 is a much-needed refresher, as the web has changed over the years. This update brings with it advances in security, speed, and efficiency.

Does HTTP 2 Affect Your SEO?

According to the latest news, there will be another protocol called HTTP2, and it is stated that Googlebot will support HTTP / 2. Although there is no direct statement regarding this change, inevitably, Googlebot has never supported SPDY. 

However, it suggests they will likely add more user experience indicators to their algorithm or, at the very least, add HTTP / 2 as a ranking signal this year. While this doesn’t affect your website’s ranking directly, in the long run, it will help you more with having a faster website, and according to my quick test from LoadImpact.com, it will reduce website load time by 40 seconds.

How Does HTTP / 2 Work? 

Every time you click on a link to visit the site, a request is made to the server. The server responds with a status message (header) and a file list for that website. After viewing that list, the browser requests files one by one. The difference between HTTP 1.1 and HTTP / 2 lies in what happened next.

Let’s say you want a new LEGO set. First, you go to the shop to buy your LEGO. When you get home>> open the box to see the instructions. However, this tells you what to do: one brick at a time. For each brick, you have to look at the clues to see which brick to use next. This back and forth keeps happening until you’ve finished the entire LEGO set. If your set has 3,300 bricks, it will take a while. This is HTTP1.1.

With HTTP / 2 this is changing. You go to the shop to pick up your box. Open it, find the instructions, and you can ask for all the bricks used in a LEGO set. You can keep asking for instructions for more bricks, without having to consult the manual. If you want it fast, you can even get all the bricks at once so you can build sets in an instant.

What makes HTTP / 2 different?

HTTP / 2 is built on the same syntax as HTTP 1.1, so it functions more as a refresher than a complete overhaul. It was a quite purposeful decision, as it was his responsibility to make this transition seamless, which benefited Internet browsers, servers and end-users.

The tech specs for HTTP / 2 are listed here:

• HTTP / 2 is binary, not textual.
• It is fully multiplexed, not ordered and blocked.
• Hence one can use a single connection for parallelism.
• It uses header compression to reduce overhead.

What does HTTP / 2 mean for SEO?

Like many website improvements, HTTP / 2’s impact on SEO will be felt indirectly. Google does not take into account the preparation of this protocol in its algorithm. But it rewards sites that offer a better user experience.

This includes page load speed. So, it’s fair to say that moving to HTTP / 2 will positively impact website performance with its benefits for SEO. All efforts are focused on enhancing speed on mobile devices. Moreover, there is no doubt that mobile performance will increase with the change to HTTP / 2.

They are changing to HTTP / 2 benefits all digital devices and channels. New coding languages ​​like AMP HTML have limited applications, but the two can work together very effectively. Including HTTP / 2 on your site carries both general and long-term benefits, so people can see it as a platform for faster digital connections, which will benefit SEO services.

When Should The Site Change?

HTTP / 2 is here, and an organization or two like Twitter is using it. Browser support is expanding. A leading software development company states, it is fully supported on Chrome, Edge, Opera, and Firefox, there are several server implementations.

One could easily use HTTP / 2 now, but at least temporarily, serving HTTP / 1.1 and HTTP / 2. Serving your site over HTTP / 2 and boarding visitors still using HTTP / 1.1 would mean doing nothing for a while. 

For now, if you are building a new site or updating an existing site. Then, it’s worth at least to remember that it will need to be optimized for HTTP / 2 shortly.

Do SEO Companies Support HTTP2?

Zazz explains we’re not surprised to see enough SEO companies adding support for HTTP2. Many of these companies think that a better user experience and increased load speed will help in SEO. There he is. So much has been said about all the updates taking place on the World Wide Web.

However, that improved user experience seems to be taking the most critical part of the cake when it comes to SEO. We were expecting an upgrade to HTTP3, but until then, HTTP2 has been immensely helpful for web users to enjoy their time on the internet. So, if you are getting nothing and want technical assistance, then let’s discuss your problem. 

Frequently Asked Questions 

Q1. Are there any technical requirements for the server to launch HTTP2?

Yes, currently only specific server software can support HTTP / 2. If your system can’t or the level of effort to get it is too great, consider using a CDN to implement it.

Q2. Is there an easy way to determine if a site is using HTTP / 2 in its source code?

It’s important to understand that the source code won’t change for HTTP / 2 – it’s a change to the delivery mechanism of how HTML and other files are sent to your browser, but the file itself remains the same. As per the digital marketing services provider, to see if the site uses HTTP / 2, use the Chrome developer tools and add it in the protocol field. There’s also a Chrome extnsion that will tell you right away if a site uses HTTP / 2.

Q3. Does Content Distribution Network help with HTTP2?

A CDN can help your site use HTTP / 2, but it also provides many other benefits. For example, this also means that many requests to your site don’t have to go very far, which will significantly speed up your site. Apart from that, they can do other smart things like optimizing your images on the fly, etc.

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Why? Some experts claim that the potential damage caused to your online presence as a result of low-quality SEO can have an unlimited impact on your online assets. There are several SEO agencies options to consider. Also, if you have not learned inbound marketing for a few years, the chances are that you do not know a good SEO agency.

Here are some essential questions you need to ask a potential SEO agency and why. Collecting this information will help you separate the wheat from the chaff when it comes to hiring a high-quality search engine optimization service.

3 Important Questions to Ask Before Hiring an SEO Specialist

Here, as per experts perspective, we explain the top 3 potent questions before hiring an SEO specialist. However, it would help if you asked these questions to avoid that worst-case outcome.

Question 1: How Will You Improve Ranking in SERPs?

This is by far the most commonly asked question to ask your SEO company. If you invest in SEO marketing or a digital marketing agency, you want to see tangible results, and a good SEO agency should be open to explaining their methods.

The best SEO companies will have a stable process and will be able to explain their services in a way that is easy to understand. Moreover, do not proceed further if they are secretive about their services, trying to hide their methods behind jargon, or claiming that they are too complex to explain.

Here are some specifics you should hear from a good SEO agency:

SEO / website audit – Your SEO agency should analyze your website to identify any issues that might be plaguing your search engine rankings. This may include broken links, slow load times, or pages that are not mobile-friendly.

Keyword research – you don’t just want to rank for any keyword – you want to rank for terms and topics that are relevant to your business. Your SEO company should research and provide a targeted list of keywords that help drive the right people to your website.

On-page optimization – After conducting a technical SEO audit, your SEO company will likely find a problem on your website that needs fixing. Also, they must have a process for enhancing and optimizing the pages on your site.

Link building – Backlinks are one of Google’s most important ranking factors, and they rely on good content. A good SEO company must have a strategy for building high-quality content and backlinks. Beware of companies that promise a large number of cheap links.

Here at Zazz, our SEO services cover a complete SEO audit and keyword research process. We perform extensive on-page optimization as well as off-page SEO, content strategy, and link building to improve your search rankings. We also have specific local SEO strategies to increase your visibility in local search engine results.

Question 2: How Will You Fit That Strategy Into Our Business Niche?

SEO is not a one-size-fits-all solution, and your SEO partner should have some ideas for how your business needs a unique approach that caters to your industry, business model and goals. SEO for local businesses interested in attracting customers from a dozen postal codes requires a very different approach than SEO for large companies with a global market.

Experience in your industry is a plus, but that’s not necessarily a need. Even more important is the ability of SEO agencies to articulate how they will adopt a general approach to cater specifically to your niche. Make sure the company can highlight specific places where the general practice will vary.

Question 3: Why Should We Hire You Over Other SEO Service Providers?

These are very important questions that you need to ask before hiring an SEO company. This is an open question and therefore has no specific answer. You can judge the answer yourself. If the SEO company answers something like this: They are cheaper, They will give you lots of backlinks, They will get you results faster.

Then you know what to do. First thing, good SEO cannot be cheap, lots of backlinks don’t matter (quality matters), results are faster, how fast? Instead, for this question, we expect them to tell me about their track record which should include their past successes, happy clients, referrals, etc., and a lot more about the SEO strategies and processes they have followed.

Time to Wrap Up 

Adding SEO marketing to your digital marketing strategy can break or make your website. While a successful SEO campaign can double your traffic and sales, a bad campaign cannot increase your site’s ranking. Very few small businesses can afford manual penalties for fraudulent SEO practices.

However, ask these questions before you hire an SEO agency. When you find an efficient agency that can answer these questions and you feel like you can trust it. So, you will finally found your search partner.
Ready to start moving up the rankings? Find out what’s holding you back by contacting our SEO Experts.!

Also Read:- Top 10 SEO Agencies in The USA

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Moreover, we look at several points ranging from the SEO company’s efficiencies and customer service quality. Hence, getting an SEO expert or a list of top-ranking SEO companies in the United States can be useful.

List of Top 10 SEO Marketing Agencies in USA

Many people are looking for SEO agencies near me. However, we do know the importance of hiring a search engine optimization company for all small, medium, and large businesses. And that’s why we have compiled a list of the best SEO company rankings in the US below:

1. Zazz

It is a performance-focused SEO agency in USA with services designed to increase leads and eligible transactions for clients. However, headquartered in the US, they have more than 50+ digital marketing, design, and development experts serving customers through SEO, PPC, web design, and more. Moreover, Zazz is a specialized SEO company offering business strategy, on-site optimization, link building, technical SEO, keyword research, and content development.

2. AppStudio

Appstudio is a full-service SEO agency with a team of 30+ professionals. They offer comprehensive SEO services for companies ranging from small businesses to enterprise-level. However, they have clients from various industries, including business and financial services, B2B SaaS, e-commerce, insurance, education, and healthcare.

3. SocialSEO

SocialSEO provides clients with top-notch SEO marketing, digital marketing, website, and social media marketing services. Based in the US, a team of approximately 35 content managers, link builders, brand managers, and online marketers specialize in SEO, advertising, and web design. Social SEO is Google’s Partner Specialist for SEO and PPC and accredited with Bing Ads.

4. Vivial

At Vivial, they have a mission to empower people to reach their full potential. However, they made it happen through SEO. Their full-service SEO company offers unmatched expertise along with proprietary growth strategies to get business rankings higher and grow faster. Vivial’s highly specialized services – produce tangible results by helping to expand organic traffic and online visibility.

5. TopSpot Internet Marketing

TopSpot Internet Marketing is the fastest growing and most trusted SEO marketing company serving small to medium-size agencies. The demand for SEO services and solutions has helped drive TopSpot Internet Marketing company’s rapid expansion. Moreover, there is a great demand for businesses to increase their online exposure to spur financial growth.

6. Lyfe Marketing

Lyfe Marketing is the best, award-winning SEO Company. It provides high-level digital marketing and search engine optimization services for online businesses. They are one of the most well-known digital marketing agencies for their high-quality search engine optimization, SMO, PPC management, and SEM services. Moreover, their fantastic SEO services help businesses and build brands of every size.

7. Lifted Logic

Lifted Logic is an expert SEO company with significant semantic search expertise, advanced SEO, and automation. It’s mission is to offer state-of-the-art digital marketing solutions with cutting-edge visualization and technology. Their team is working very hard to help small business owners, mid-sized businesses, and fortune companies. They help to thrive your online business with their SEO services.

8. Fair Marketing

Creativity and dedication are two words that describe Fair Marketing Inc as the best SEO agency. Fair marketing Inc has successfully and efficiently completed several projects. However, these are the leading experts in link building, social media optimization, PPC, online reputation building, and bad link removal strategies.

9. Kobe Digital

Kobe Digital is an award-winning, top tier search engine marketing service provider. Specializing in super-competitive and hard-to-come keywords, Image SEO is truly the leader. It is featuring SEO, Reputation Management, and PPC as its core services. They offer Social Media to companies that benefit from it.

10. Regex SEO

Regex SEO is an expert SEO services company in the US. It only works with various “White Hat SEO” techniques. However, resulting in the implementation of ethical SEO strategies valued by all the leading search engines like Google, Bing, and Yahoo, etc. Combining various proper SEO techniques into one package makes the Regex SEO package a useful strategy for your branding and online marketing requirements.

What Can An SEO Agency Do For You?

First, you need to choose one of the top SEO companies in the US. When we decide to rank SEO companies, we take into account their proven success and their team’s expertise. The ideal SEO agency should have sufficient experience and knowledge in your industry. They also need to be accessible and creative.

Almost every SEO company offers free consultations. After listening to your needs, the team will provide you with an action plan tailored to your needs and expectations. If the service, prices, and company culture fit your business, you’re ready to start.

What Else?

Then your new SEO team will decide if your site needs a redesign. If you have an e-commerce operation, agencies will make specific changes to it, and they will also customize your social media pages. Professional agencies combine SEO, content marketing, social media management, paid advertising to get better results.

Consider This When Looking For An SEO Agency Near You

While we take great pride in our list, that doesn’t mean a top SEO company will be right for everyone. We recommend that you ask for a few quotes from the leading vendors. So, you can determine which company shares your vision and fits within your budget.

We would recommend 1 or 2 quotes as good examples of what is out there. If you don’t like the quote, contact us to get a quick solution. Also, pay attention to the customer service aspect. 

Also Read: 3 Questions to Ask Before Hiring SEO Agency

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When you follow the procedure for selecting your domain name, you may find that a premium domain is the perfect choice. This guide will share what you need to know about premium domains, why premium domains are so expensive, and what drives their values.

What is a Premium Domain?

A premium domain is one that a company and an individual owner have put it up for sale. Premium domains can be used previously for now obsolete websites or bought by an individual, business, or domain registrar to sell at a profit margin.

The value of premium domains on the following basis:

Marketability – Bold and memorable name

Keywords: high-value words that people tend to use in searches.

Short length: One or two words

Why Are Premium Domains So Expensive?

There can be many reasons why the premium domain is so expensive. But one of them is the hidden cost! Due to some hidden charges of the domain name makes it expensive.

So here in this segment, we will reveal why the premium domain is so expensive. Moreover, you will be able to make the most excellent decision.

1. Annual Renewal Prices

The domain name registration and web hosting is one annually. Thus, one can keep control over their domain name as long as they continue to renew the registration every year.

Domain registrars offer discounts on the first year’s domain name, but their renewal costs are much higher. Additionally, annual renewals will be priced much higher.

2. Domain Privacy

ICANN requires each domain registrar to add all contact information for the website owner. And this information can be publicly accessed using WHOIS data. Other companies may use this information to contact you about a possible trade association.

Having the WHOIS data publicly available can result in spam phone calls and emails. Moreover, this is why many domain registrars sell a plugin called Domain Privacy.

3. Email Domains: Email Accounts

When purchasing a domain name, you will probably see an email domain plugin for setting up a professional business email address. If you want a more professional option, we recommend buying it directly from other sources to lock into a registrar.

Since you have to pay for domain renewals, paying upfront over several years can save you significant amounts. But these hidden fees are mainly for new domains that are available for registration.

How Much Does A Premium Domain Name Cost?

Premium domain names are pre-registered domain names that are often branded. Domain investors often register these premium domain names to sell them later at a higher price for a profit.

The cost of premium domain names can range from a few hundred dollars to thousands of dollars. It all depends on the uniqueness of a title, brand’s overall potential, and the length domain.

Here are the following most expensive domains sold to date:

1. Fb.com – $ 8.5 million

2. PrivateJet.com – $ 30.18 million

3. Hotels.com – $ 11 million

4. Insurance.com – $ 35.6 million

5. Business.com – $ 7.5 million

*The data is taken from godaddy.com*

Furthermore, one can easily find out the premium domain names stated for sale by some sellers on multiple websites. Besides, we recommend purchasing domain names from trusted websites to ensure a secure transfer of the domain name.

How to Buy A Premium Domain Name?

Buying a premium domain that the owner has listed in an aftermarket works the same as buying a regular domain name:

• Search for a domain.
• Enter the domain to your cart.
• Log in or create an account with your domain provider.
• Add your contact information.
• Check out.

You will then be the proud owner of a new domain name, which will renew at the average price of the extension for subsequent years that you own the domain.

Several things can happen behind the scenes that will affect the time it takes to transfer ownership to you. Some services facilitate this process, and others require a bit of back and forth, which may take a few minutes. We at Zazz  our professionals collect the necessary information and details to handle it for you and ensure a safe transfer.

What Drives Premium Domain Value?

1. Add authenticity

As we all know, a domain name with the best and eminent keywords in your niche can play an essential role in establishing your website as an authority.

Many startups or fortune companies hire certified SEO consultants to improve and maintain the precise website.

2. Get users who skip Google

As much as Google has taken over with how we find content online, many people still bypass search engines and enter a domain name. However, we understand they will take them to a relevant website in their address bar.

A premium domain will ensure that you attract these users who might not have found your website otherwise.

3. One of many startup costs

There are many upfront costs integrated to start a project. However, a domain name can be one of them. In case, you find a great premium domain name, then you will thank yourself for getting the best possible domain for your site.

Final Note

According to some competent digital marketing services provider, most of the retention and registration of a domain name is cheap. However, premium domain names can cost you hundreds of dollars. For that reason, buying one is not a decision to be made quickly and lightly.

Whether or not a premium domain name is worth it after knowing how much it will benefit your site. If you want to attract users and get traffic, so the proficient domain name is worth the investment. However, for most sites, it is simple to explore a familiar domain name that works perfect.

So you still need some help, let’s discuss it with us. Our experts will surely help you!

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Above here, we mentioned a user’s real-time scenario. As we all know, SEO’ search engine optimization’ becomes a vital part of the IT industry. It’s no secret that the SEO game and business are changing rapidly. 

Those who remain attached to the old SEO mindset that more links earn and keyword volume will fail. You can no longer rely on Google or popular website blogs to optimize a website well.

Thinking that SEO is all about link building is the biggest myth; it is an outdated strategy. So today, we considered this topic and created this blog.

Here, we are going to reveal everything about the best SEO services provider. However, don’t jump in to find out what SEO is, the future, and why search engine optimization is beneficial for your business.

What is SEO?

SEO stands for search engine optimization. In simple terms, it means the process of improving your site to increase your visibility for consistent searches. Zazz, a competent SEO consultant agency, claims that the better visibility your pages have in search results, the more likely you will attract attention. Plus, it attracts potential and existing customers to your business.

Top 4 Benefits of Search Engine Optimization in Marketing

We all are aware of the fact that SEO is a part of digital marketing services. Here in this segment, we will disclose the pros of using Search engine optimization in marketing. Some of them are as follows. Let’s take a quick look:

1. SEO Traffic is More Likely to Convert

SEO traffic is more likely to transfer than other traffic sources. Search traffic provides the best conversion rates for well-managed websites. By ranking in the search engines, you are positioning your business to earn more conversions.

2. SEO Builds Trust and Credibility

People trust Google. They use it every day to find what they are searching for. By ranking high in search engines, your business will build trust and credibility with your audience. 37% of search engine clicks are on the top organic list.

3. SEO Influences Purchasing Decisions

SEO significantly influences purchasing decisions. It is due to the developed trust and credibility mentioned in our previous points. Use Search Engine Optimization services to improve your conversions by influencing the purchase decisions of those on the web.

4. SEO Makes Your Customers More Informed

Your customers use search engines to do their research. However, they use their findings to help them make informed decisions about available options. High SEO rankings permits you to educate customers. It builds trust indirectly, but more importantly, it helps them make an informed decision.

Future of SEO

The future of SEO will depend more on voice search and artificial intelligence. The actual SEO of websites will be less important as Google’s algorithms improve. However, being rich content on your existing website will be as crucial as ever. Also, the way we optimize content will likely change as virtual assistants gain more users.

Although Google will get a lot smarter with artificial intelligence, it will still need a database of quality information to extract, which means that the content on your site will never be unimportant. Search results will remain much more direct and concise. This means that the written content can change to be more accurate, but the content will never go away.

How SEO Will Change in 2021

1. Attractive content

Even if your SEO is good, search engines are looking for unique, attractive, and high-quality content.

For one thing, your brand might want to diversify beyond the usual blog-like content. Videos are getting more engagement these days.

Other than that, younger generations consume GIFs and infographics instead of reading. Boosting your site’s portfolio in these areas will help your site’s ranking.

2. User experience

For user experience (UX), loading speeds will now be a factor for Google’s index rankings. This is related to a greater call to prioritize user-centric search results. As a brand, you need to work on building your site to make it easy to navigate.

To do so, you can hire UI / UX developers, because it must also be mobile-friendly, both in design and content. Make your design responsive and your content pleasing to the eye with short 2-3 sentence paragraphs and bullets.

If you want your brand to get the most exposure online, then it’s time to focus on the little things that you may not have paid much attention to before. Technology is changing rapidly and more and more of the little things will be a factor in how people search. Be prepared, as it is vital to be prepared for what the future of SEO holds.

3. How can we forget about the featured snippet

If you’ve ever googled a question, you may have noticed how Google provides a small box where your query is answered via text or an image.

So how do you find yourself inside the fragment? Similar to designing your keywords for verbal search, try creating your page tags to fit longer, question-based searches.

Let’s Wrap Up

SEO is the practice of optimizing websites to rank high in the search results of search engines. As a leading and competent SEO agency, we trust and understand that it is the best way to rank your website. Because, SEO focuses on making every aspect of your site amazing.

Also, practice sustainable SEO, thinking of your user, and you will benefit in the long term. So, let’s discuss your project with us without a second thought. Our certified professional will help you with his great knowledge.

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